Glow Up Girl is a private personal-styling and self-care app. This Privacy Policy explains what data Glow Up Girl, Inc. (“Glow Up Girl,” “we,” “our,” or “us”) collects through our mobile app and websites, how we collect it, how we use it, and who we share it with.
1. Data We Collect
- Face photo. One front-view photo of your face that you choose to take or upload, collected only after you accept the consent notice shown in the app. Your photo may reveal characteristics of your appearance; we do not use facial recognition to identify you and never match your photo against any external database.
- Onboarding answers. Your birth year and your answers about your skin, routine, sleep, hydration, and goals.
- Device identifier. A random identifier generated on your device. We do not collect your name, email address, phone number, or Apple ID — the app has no account system. The identifier links your scans, subscription, and settings to your install.
- Purchase status. Whether you have an active subscription, processed through the Apple App Store. We never see your payment details.
- Usage analytics. Screens viewed and features used, tied to the device identifier above.
2. How We Use Your Data
- Your face photo is used solely to identify your features — face shape, eye shape, brow shape, skin type, undertone, and colour season — and to generate your private feature profile and personalized daily routine.
- Your onboarding answers personalize your results and routine.
- Usage analytics help us fix bugs and improve the app.
- We never sell your data. Your photo and your results are never shared with other users, never made public, and never used for marketing or advertising.
3. AI Processing of Your Photo
When you request an analysis, your face photo is transmitted securely to OpenRouter, Inc. (United States), an AI infrastructure service, where it is processed by a large multimodal AI model to identify your features. This happens only after you explicitly agree to it in the app, and only for the purpose of generating your results.
Every analysis request is made under OpenRouter's Zero Data Retention policy: it is routed exclusively to model endpoints that do not retain your photo after processing and never to providers that collect or train on user data. Your photo is stored with our backend provider (Convex, see below) so you can revisit past scans in the app.
4. Who We Share Data With (Service Providers)
We share data only with the service providers below, only as needed to operate the app. Each provider is contractually bound, under data-protection agreements, to safeguard your data with the same or equal level of protection described in this policy, to use it only to provide their service to us, and never for their own purposes. We do not share your data with any third party that does not provide this equivalent protection.
- Convex, Inc. (US) — backend and photo storage: photos, answers, results, device identifier.
- OpenRouter, Inc. (US) — AI analysis: face photo (zero data retention, no training).
- RevenueCat, Inc. (US) — subscription management: device identifier, purchase status.
- PostHog, Inc. (US) — product analytics: device identifier, usage events.
- OneSignal, Inc. (US) — push notifications: device identifier, push token.
5. Retention & Deletion
Your photo and results are retained so you can revisit them, for as long as you use the app. To delete all of your data (photo, results, answers), email support@glowupgirl.app from any address and include the request — we will delete it within 30 days. Deleting the app removes the local device identifier, which permanently disconnects any stored data from you.
6. Your Rights
Depending on where you live, you may have the right to access, correct, delete, or receive a copy of your personal data, and to withdraw consent to processing. You can exercise any of these rights by emailing support@glowupgirl.app. You can withdraw consent to AI processing at any time by deleting your data and ceasing to use the analysis feature.
7. Children
Glow Up Girl is not directed at children under 13, and we do not knowingly collect data from them. If you believe a child has used the app, contact us and we will delete the data.
8. Changes & Contact
We will update this page when our practices change, and the date below reflects the latest revision. Questions about this policy or your data: support@glowupgirl.app.